THE FIELD
Massage therapy is one of the fastest growing career fields today.
The therapeutic effects of massage are being recognized and publicized by our mainstream media as more and more people are experiencing professional massage therapy for the first time.
The potential massage therapy clientele is expanding across all age groups and ideals and is recognized today as complementary health care by most healing modalities.
In 1993 massage was estimated to be the third most sought after form of complementary health care in America and has gained greatly in popularity since then! It is also estimated that Americans get over 75 million massages per year!
Massage therapists are now working in the many settings: home offices, out-call service businesses, chiropractors, beauty/skin care salons, gyms, athletic clubs, health clubs, health spas, holistic centers, resorts, on-site offices, hospitals, cruise ships, airlines, hotels, convention centers, college and professional athletic teams, rehabilitation centers, horse farms, health food stores, as well as other settings.
Some sources list the average cost of a 1 hour massage at $35 to $75. Other sources list the same 1 hour massage at $50 to $200.
Some of the factors influencing the cost of a massage are: experience, amount of schooling, reputation, and geographic location.
The average yearly income for a massage therapist varies from under $10,000 for mostly part time to over $50,000 for full time.
Here are some interesting tidbits from a survey done in 1995 by Massage Magazine. Keep in mind that the industry has grown significantly since then.
Over 90% said they always/most of the time found satisfaction in their work.
Over 60% of therapists had over 500 hours of training.
Over 70% had been practicing for 5 years or less.
About 56% of full time therapists earned over $20,000 per year.
Over 86% charged more than $30 per session.
About 78% ran sole proprietorship businesses.
About 38% had private practices in their home and about 35% in an office.
About 24% did out-call service and about 16% did on-site service.
56.5% practiced full time and 43.5% practiced part time.
About 60% had a practice that integrated several types of therapy, with Swedish / relaxation at 51% and "medical" at 25%.
Over 85% had their main source of new clients as word of mouth.
About 52% averaged 11 or more people a week.
About 75% did 60 minute sessions.
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